You’re looking for a CPaaS (communications platform as a service) provider that has the voice and messaging APIs to help your business integrate communications into your application, but there are more than a few to choose from and you’re a bit overwhelmed. That’s understandable — finding the right provider can be frustrating.
But what if we take some of that frustration away (and the anxiety) and give you some advice on finding the right API platform provider for your application?
Sound good? Let’s dive in.
At its most basic, CPaaS providers are a cloud-based application layer that allows software developers to quickly and easily integrate communication functionality into their applications through the use of APIs.
So why does this matter to you?
It means you can add communications (voice, SMS/MMS, phone numbers, emergency services, etc) to the applications your customers already love, giving them a better overall experience without you having to invest in becoming an expert in telecommunications along the way (even the simple telecom stuff is complicated).
That’s why finding the right CPaaS provider is critical.
Your customers expect communications to be a feature of your apps – they want to call, text, and use virtual phone numbers without having to leave the confines of your app. So what types of interactions could this include?
These are just a few of the ways you can integrate communications into your application through APIs (and certainly not all of them). Each of them allows your users to communicate, either with you or with each other, without ever having to leave the application, providing them a better experience.
The desire to bring communications into your app really comes down to one important decision — picking the right CPaaS partner.
So what should you look for, and what are the differences?
It really comes down to four areas:
What’s best for your business? Ultimately that comes down to what you need and which provider can best fill that need. Still trying to figure that out? Talk to a Bandwidth expert to see how we can help you integrate communications into your application with APIs.