CPaaS, Phone Numbers

Bandwidth’s virtual phone numbers help grow popular OTT applications by enabling them to work with any messaging shortcode


From Yahoo:

“Burner and Dingtone provide messaging to millions of users, leveraging Bandwidth phone numbers enabled to reach nearly every US shortcode”

RALEIGH, N.C.–(BUSINESS WIRE)– Two leading Over-The-Top (OTT) voice and messaging mobile apps are using Bandwidth platforms to enable their virtual phone numbers to message with nearly every shortcode in the United States. Bandwidth equips both Burner and Dingtone with important carrier-grade phone number features to help them provide their users with fully compatible messaging services – normally only experienced with a traditional wireless carrier. Burner and Dingtone can now offer users a better mobile app experience, but with the capabilities of a carrier-grade phone number.

According to forecasts from Informa, there are over 50 billion OTT messages sent each day – more than double the total of traditional SMS texts. But in a competitive and crowded market, OTT applications need to deliver new features to remain one step ahead of their peers and also focus on the bigger market opportunity, as OTT voice and messaging services become true alternatives to traditional communications providers.

An important new feature for OTT apps is the ability to send and receive messages from the user’s phone number to a shortcode. Shortcodes are a common way for websites such as Facebook, Google and Twitter to authenticate and validate users. Shortcodes have also been used for many years by major national brands to communicate quick messages such as flight updates, online banking alerts, news and important event notifications.

Prior to Bandwidth’s solution, app-based phone numbers could only message to and from shortcodes if the app developer solved this problem internally. This complex process involved developing individual commercial agreements and having their own technology solutions – making it unavailable to the OTT voice and messaging app community. With Bandwidth platforms, two leading OTT applications are using shortcodes to power new phases of growth.

Shortcode enablement is one of many critical features that OTT applications can offer when they work with Bandwidth. Other carrier-grade features that Bandwidth phone numbers offer include:

“Many OTT applications are in a stage of their growth where they need to offer more mature and sophisticated voice and messaging services”, said Steve Leonard, EVP and General Manager at Bandwidth. “For these providers, enabling shortcode messaging on their phone numbers becomes an especially enticing way to combine carrier-grade features with the flexible and unique benefits of OTT. Both Burner and Dingtone recognize the value that reaching shortcodes can bring to their application, and we’re happy to help them grow new users and challenge traditional telecom.”

About Bandwidth

Bandwidth is the business-grade CPaaS company powered by the nation’s largest VoIP network. Bandwidth’s solutions are shaping the future of how we connect—with embedded voice and text for mobile apps and large-scale enterprise-level solutions, and a category disrupting WiFi-first mobile phone service. At the core of Bandwidth’s offering are communications APIs that allow companies to launch and scale next-generation apps and solutions using the nation’s largest VoIP network. Bandwidth’s APIs provide easy access to phone number provisioning, voice calling, messaging and emergency services, all built atop Bandwidth’s own nationwide network.