911 Access, Voice

Cloud approach lets ReInvent Telecom go nationwide


From Telecompetitor

As small telcos seek to expand beyond their traditional business, wefre seeing more and more of them offering cloud-based services outside their traditional serving area. A good example of that comes from Saddleback Communications, an Arizona-based ILEC that has a separate division called Re-Invent Telecom that offers hosted VoIP and other services through resellers nationwide.

“Our typical partner is a provider in a local market who has technical resources and experience in their market to do the physical deployment, testing and support,” said a Re-Invent Telecom spokesperson in an email exchange with Telecompetitor.

The spokesperson noted that the Re-Invent reseller program is “pure wholesale, meaning we sell our services wholesale to our partners at a wholesale cost and they determine the margin/ sell price, contract and bill the service.” This approach, the spokesperson said, “allows our partners to own the customer, not just be an agent.”

The Re-Invent Telecom Strategy

Underlying the Re-Invent Telecom offering is Metaswitch softswitching technology, along with voice and emergency capabilities from Bandwidth. In an interview, Bandwidth Senior Vice President of Sales Ken Grelick said Re-Invent was one of many Bandwidth customers that “takes our voice and 911 [capability] and embeds it into what they do and sells it to customers.”

The Re-Invent Telecom spokesperson said the company’s ILEC roots help differentiate its offering. “As an ILEC we excel in core telephony functions like E911, Caller ID, LNP and CNUM/CNAM, which are required to successfully deploy hosted PBX and SIP,” the spokesperson said.

Another ILEC that has expanded outside its traditional serving area is TDS Telecom, which now offers a variety of services nationwide.