Director, EMEA Marketing & ABM

Who We Are:

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

The Director, EMEA Marketing leader will own and execute the marketing strategy to build and advance both new logo and customer pipeline for prospects and customers located outside of the US. They will oversee an aligned Field Marketing team, consisting of Field Marketers, and will work together with an aligned Integrated Marketer to execute campaigns that bring in new pipeline for their sales team.

They will be responsible for managing overall budget, strategy, approach, and processes as it relates to their team and will be an advocate for the International Sales Team among the broader Marketing organization – ensuring that pipeline goals are operating to plan, and adjusting campaign strategy to fill pipeline gaps with new campaigns, where necessary.

They will be solely responsible for creating and implementing strategic and focused marketing plans (including Account Based Marketing efforts) designed to improve engagement and drive revenue with new prospects and existing customers.

What You’ll Do:

• Sets the ABM program strategy and develops the approach, priorities, success metrics and campaign architecture that will build and advance pipeline for their aligned sales organization
• Work closely, and in tandem, with the digital and demand gen ABM team to develop and implement account based technology, reporting and measurement strategies
• Define Account Based Marketing strategy, planning and execution, leveraging our multiple ABM tools to define named accounts and create campaigns and playbooks for high and low-intent targets
• Lead a Field Marketing team, made up of Field Marketing Managers and Marketing Research Associates and nurture their careers, setting them up for further growth within the organization, and providing guidance to employees on goals, expectations and overall performance
• Partner with sales leadership to understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
• Build, then obsess over ABM metrics to ensure business impact measured by named account, marketing programs, and visibility of you and your team’s initiatives within the broader marketing team.
• Create and lead the execution of a scalable target account prioritization and assignment process for XDRs and AEs in your defined segment, ensuring that sales is aligned and targeting the appropriate outreach methods within the right accounts in a timely way.
• Serve as a central point of contact and advisor to your dedicated sales team, ensuring they have what they need to be successful in advancing deals, including custom collateral, programmatic and/or custom gifting, ad hoc business meeting/event support, and custom outreach methods
• Work closely with members of the greater marketing team (product marketing, creative services, demand gen, and integrated marketing) to activate elements of the Field Marketing and ABM plans that you develop
• Attend customer and prospect meetings to stay informed on market conditions and buyer personas

What You Need:

• Bachelors degree
• 8-10+ years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
• People management experience is required.
• Experience with relevant ABM tools and methods is a plus!
• Deep knowledge of the marketing funnel; experience running multi-channel Account-Based marketing programs (advertising, email, events, direct mail); content marketing and social media experience.
• Comfortable working with a lot of different marketing tools/software;
• Marketing automation experience preferred.
• Team building, prioritization and delegation skills.
• Microsoft Powerpoint, Word, Excel. 6Sense, Outreach, Marketo and Salesforce experience preferred.
• Public speaking experience and project coordination skills needed.

The Whole Person Promise: 

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