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Director, Marketing Operations

Who We Are:

Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth’s APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

The Director of Marketing Operations’ mission is to ensure that we have a highly efficient marketing team that is achieving company revenue and pipeline goals. They will oversee the entire “click to revenue” process and make sure we have the people, process and technology in place to generate predictable revenue. 

They will oversee a team of marketing operations professionals focused on tech stack management, marketing automation, database management and process improvement. They will lead data strategy development and infrastructure deployment for marketing, including technology ownership (in partnership with Corporate IT) and marketing process governance. 

They will work closely with peers in Revenue Operations and Corporate IT to ensure that the marketing systems and processes are aligned with overall company objectives and systems. As a key partner to the VP, Revenue Marketing, this individual will help to orchestrate the annual marketing planning process, helping to create marketing goals that are consistent with sales and product objectives. They will also be responsible for ensuring that all marketing tech stack systems are set up according to best practices, are effective, scalable, measurable, and that every marketing touchpoint is attributable. 

The ideal candidate is a data-driven individual with a contagious level of passion for marketing ops. They are excited by the ever-changing world of marketing and revenue technology. They are always exploring best practices in the industry and bringing new ideas to the table. 

What You’ll Do:

  • Define and implement best in class process and tech stack to build a highly efficient, predictable revenue engine for Bandwidth
  • Lead and develop team of marketing operations and automation experts ranging from managers to specialists 3. Work closely with Business Analytics team to create impact-level marketing measurement and executive reporting on marketing’s contribution to the business, including pipeline, funnel velocity,conversion rates by stage, and efficiency metrics by channel, campaign, segment and geo
  • Develop and oversee the strategy, operations, management and integration of all tools in the marketing tech stack, including Marketo, Bizible, LeanData, 6sense, Drift and several others
  • Serve as owner of the marketing database, ensure we have the proper governance and admin process in place, and work to actively engage and convert leads and contacts within the database
  • Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing team
  • Partner closely with legal department to ensure that we are in compliance with all data privacy regulations 8. Manage cross-functional projects and relationships with Revenue Operations and Corporate IT teams and other Bandwidth groups to ensure proper deployment, integration, and use of marketing tech stack into other Bandwidth systems
  • Meet regularly with industry analysts and peers in the industry to learn about process and tech developments that could benefit Bandwidth
  • Champion a data-driven mindset within the marketing org, and inspire the team to focus on process improvement and efficiency
  • Clearly communicate updates around technology implementation, data policy and process re-engineering within marketing
  • Coordinate the budget strategy and manage the budget allocation and reconciliation process
  • Regularly communicate strategy, results, and recommendations effectively to senior sales and marketing leadership

What You Need:

  • Bachelor’s Degree
  • 10+ years marketing operations experience with a high-growth tech company
  • Global, public company experience preferred
  • Proven experience serving, collaborating with and influencing executive management
  • Seasoned people manager with proven ability to lead and grow a team of technical employees
  • Ability to think strategically and define the vision and also jump in and act tactically to help the team 6. Expert knowledge of marketing funnel metrics and benchmarks. Thinks in terms of LTV, ROI, and impact on the bottom line of the business
  • Advanced proficiency with Marketo; Marketo Certification expected
  • Advanced proficiency with Salesforce
  • ABM experience preferred
  • Deep experience with a range of martech tools, including 6sense, Google Analytics, Bizible, Leandata, Drift, Zoominfo, Siftrock and others
  • Comfortable and energized operating in a fast-paced environment

The Whole Person Promise:

At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…

  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
  • All new hires receive four weeks of PTO.
  • PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
  • “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.


Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply! You won’t want to miss the opportunity to be a part of the BAND.

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