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Location

Raleigh

Department

Marketing

Senior Manager, Global Content

Who We Are:

Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth’s APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.

At Bandwidth, your music matters when you are part of the BAND.  We celebrate differences and encourage BANDmates to be their authentic selves.  #jointheband

What We Are Looking For:

Come join the in-house creative agency at Bandwidth as our Senior Manager, Global Content. You will lead a team of customer obsessed content creators focused on building a superior content marketing funnel with personalization for different industry buyers. Your team will create both brand & thought-leadership content as well as deep, technical content with our SMEs across the org. You’ll be the Jay Z to SEO’s Beyonce, the Goldie Hawn to Product Marketing’s Kurt Russell, and the Wesley to a Design’s Buttercup.

We’re looking for a strong leader who gets excited about brand refreshes, scroll-maps, developing writers, and won’t shy away about a good debate on website copy length. You will sit on Bandwidth Marketing and be focused on our multi-channel strategy in addition to owning the Brand’s voice and tone across the global org.

What You’ll Do:

  • CONTENT STRATEGY | Define Bandwidth’s global content strategy
    • Maintain knowledge of Bandwidth’s global markets, buyer personas, solutions and products so that you can direct content effectively.
    • Translate business goals into content goals and supporting projects. Develop intelligent content OKRs to measure impact.
    • Work collaboratively with product marketing, sales, investor relations, executives, and legal to implement your strategy globally, leading by influence. 
  • CONTENT QUALITY | Act as a steward of the Bandwidth brand ensuring quality and cohesiveness across all content development
    • Have command of all writing functions and formats, including best practices for email, web, digital ads, social media, sales collateral, events, and technical writing. Be able to optimize for UX and SEO.
    • Review work and critical decisions from the content team. Advise leaders on content as necessary.
    • Uphold a high standard for creative ideas and execution. Regularly generate concepts, participate in brainstorms, and push the marketing team to deliver content that serves our audience first (and Bandwidth second).
    • Train all writers (and new Bandwidth employees) on the Bandwidth brand voice.
    • Develop standards for common diction and grammar functions at Bandwidth (i.e. “toll-free,” “Tier-1,” etc.)
  • CONTENT PROCESS | Oversee global content creation, governance, and operations
    • Effectively partner with design, web, demand gen, events, and campaign managers to deliver on content needs across the buyer journey and customer lifecycle.
    • Prioritize content needs and requests based on business needs and impact.
    • Identify, recommend, and implement process improvements for content processes including work requests, prioritization, editing, SEO optimization, and sales enablement.
  • CONTENT LEADERSHIP | Manage & mentor the content marketing team
    • Manage a team of copywriters, technical writers, content strategists, and content managers
    • Provide direction, candid feedback, and professional development to the global content team.
    • Inspire the content team to greater creativity and a high caliber of work. Be the standard-bearer of Bandwidth content
  • CONTENT PERFORMANCE | Drive meaningful growth through Bandwidth content
    • Track content performance through to opportunity, demonstrating impact.
    • Educate marketing and executive teams (CRO, COO) on content impact, influence, expectations, goals.
    • Draft OKRs and content KPIs, and report on performance quarterly.
    • Close the feedback loop: use data to generate insights and inform planning and strategy development.

What You Need:

  • Four-year degree 
  • 7-10 years in a similar role at an agency or large marketing team
  • 7+ years experience in content marketing and content creation, preferably in the software industry
  • Excellent writer and editor
  • Excellent verbal communication skills
  • Experience building a content framework
  • Proven track record of developing and executing a successful content strategy in a matrixed organization (across multiple personas)
  • Familiarity with the buyer journey
  • Experience creating content across a variety of marketing functions including web, digital ds, email, social, video, podcast, events, sales collateral, public relations, research reports, technical content
  • Excellent at cross-functional collaboration
  • Dual minded: ability to focus on process and creative
  • A humble, servant leader with a track record of growing and developing content professionals
  • Ability to successfully manage remote employees
  • Extensive experience with industry standard project management tools (Asana, Basecamp, Monday, Trello, etc.)
  • Technical background or solid understanding of developer products
  • Experience working with global teams preferred
  • Highspot, WordPress, Blue Ocean, Sprinklr, experience a bonus.

Please submit two writing samples with your application

The Whole Person Promise: 

At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…

  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
  • All new hires receive four weeks of PTO.
  • PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
  • “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

 

Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply! You won’t want to miss the opportunity to be a part of the BAND.

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