Fact Sheets

Build channel options into your patient communications

In Bandwidth’s 2023 survey of top patient communication preferences for patient retention, we found that:

1. No one channel is key. Offering multiple communication channels is the key to making patients feel heard. 
2. Patient preferences can vary as widely as patient populations do. 
3. Text messaging is a need-to-have channel for patient engagement but not the cure-all for your communication strategy. 
4. Income seems to impact the adoption of new communication modes. 

When there are so many variables and preferences, how do you tie them all together into a cohesive patient communication strategy for lasting patient loyalty? Find out below.