Build channel options into your patient communications
In Bandwidth’s 2023 survey of top patient communication preferences for patient retention, we found that:
- No one channel is key. Offering multiple communication channels is the key to making patients feel heard.
- Patient preferences can vary as widely as patient populations do.
- Text messaging is a need-to-have channel for patient engagement but not the cure-all for your communication strategy.
- Income seems to impact the adoption of new communication modes.
When there are so many variables and preferences, how do you tie them all together into a cohesive patient communication strategy for lasting patient loyalty? Find out below.