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CTIA’s Updated Messaging Guidelines and Best Practices

What They Are & How They’ll Affect Your Text Messages

The Cellular Telecommunications Industry Association (CTIA) has updated their Messaging Best Practices and Guidelines for the first time since January 2017. Adhering to these best practices and guidelines is the best way to ensure that your text messages are being delivered.

So what are these new guidelines? Who’s impacted by these new guidelines? How do they impact the messages you’re sending? Do these guidelines affect your customers? Join us to get the lowdown on these new guidelines and what you need to know about them for your business.

What you’ll learn

  • The new guidelines established by the CTIA
  • The accepted A2P routes, including toll-free and 10DLC
  • The updated definitions for P2P messaging traffic
  • New guidelines for customers to opt-in to receiving messages from your business