SMBs rate phone calls as the most valued form of lead gen. But to capture that demand, SMBs need to provide tangible analytics and attribution metrics. Find out how they can do it in this ebook
What you’ll learn
How mobile usage and underlying trends drive the call monetization opportunity
How businesses can measure and optimize campaigns by connecting each phone call back to its originating ad, keyword or search term
Simple ways for SMBs to launch their own call analytics, demonstrate clearer ROI, and accelerate the shift from traditional to digital marketing