Phone Calls – The True Business Marketing Lead

SMBs rate phone calls as the most valued form of lead gen. But to capture that demand, SMBs need to provide tangible analytics and attribution metrics. Find out how they can do it now.

What you’ll learn:

  • How mobile usage and underlying trends drive the call monetization opportunity
  • How businesses can measure and optimize campaigns by connecting each phone call back to its originating ad, keyword or search term.
  • Simple ways for SMBs to launch their own call analytics, demonstrate clearer ROI, and accelerate the shift from traditional to digital marketing
Phone Calls: The True Business Marketing Lead

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Gartner Market Guide for Communications Platform as a Service

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