2023 State of Business Messaging

phone with text messages
You’ll Learn:
  • What 2023 industry changes, such as updated guidelines, fees, and opt-in requirements, might impact you
  • What’s happening with 10DLC registration and vetting
  • The latest around toll-free verification
  • Omnisend’s approach to navigating messaging and registration

It’s an exciting time for businesses to utilize messaging as a communication channel for better customer engagement and scalability. 2023 brings much of the learnings from 2022 but with more refinements and developments.

Get ready to review and advance your messaging capabilities with Bandwidth’s 2023 State of Messaging webinar!



Caitlin Long

Director, Product Management, Bandwidth

As an experienced product leader, Caitlin Long leads initiatives designed to meet the needs of software-oriented, digital engagement platforms seeking to embed communications within innovative applications. Caitlin utilizes feedback from leading companies in Healthcare, to help them enable high patient engagement rates through SMS, voice, and WebRTC solutions. In her five years at Bandwidth, Caitlin’s responsibilities have included leading go-to-market strategy, driving product strategy, and managing the commercial success of the business. A storyteller by trade, she specializes in translating technical product information so audiences quickly understand the value to them.

Zach Kunkel

Director, Product Management, Bandwidth

Zach lives and breathes Bandwidth’s go-to-market strategy by leading a team of product marketing experts whose mission is to help Enterprise leaders build exceptional communications to deliver the best customer & employee experiences possible. As someone who is embedded within Bandwidth’s global product & revenue teams, he has helped launch numerous products to help businesses of all shapes and sizes future proof, scale, and modernize their comms stack


Gabe Macaluso

Director of Customer Success, Omnisend

Gabe Macaluso is the director of customer success at Omnisend. He has over a decade of email, SMS and ecommerce experience helping thousands of online retailers achieve omnichannel marketing excellence. He lives in Charleston SC with his wife, two kids and an assortment of animals.