
Unlocking fintech growth with interactions, not transactions
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eBooks
Everything you knew about business messaging is changing. Is your business ready?
The state of business messaging changed dramatically in 2019. For the first time ever, standards and guidelines about texting started to catch up with the way people actually communicate, and businesses have had to adapt.
What’s more, the data (and our own habits) tells us that the business texting industry is going to keep scaling. Text messaging is in its renaissance—a revival and renewed interest in a decades old technology. A slew of new messaging technologies are emerging and coming of age in 2020. How informed is your consumer engagement strategy?
1.1 Consumer preference for messaging
1.2 American phone ownership
1.3 The popularity of SMS
1.4 The history of text messaging
2.1 5G
2.2 Verified SMS
2.3 RCS (Rich Communication Services)
2.4 WhatsApp
2.5 ABC (Apple Business Chat)
3.1 Problems facing the messaging ecosystem
3.2 What is the CTIA?
3.3 The latest messaging guidelines from the CTIA (P2P & A2P messaging / opt-in requirements)
4.1 Choose the right channel for UX
4.2 Appropriate opt-in/out practices
4.3 Working with a partner