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State of the Messaging Market 2020

Everything you knew about business messaging is changing. Is your business ready?

The state of business messaging changed dramatically in 2019. For the first time ever, standards and guidelines about texting started to catch up with the way people actually communicate, and businesses have had to adapt.

What’s more, the data (and our own habits) tells us that the business texting industry is going to keep scaling. Text messaging is in its renaissance—a revival and renewed interest in a decades old technology. A slew of new messaging technologies are emerging and coming of age in 2020. How informed is your consumer engagement strategy? 

In this eBook, we’ll walk you through:

  • The state of the messaging market according to the data
  • An insider look at the messaging technologies and updates coming in 2020 
  • The problems facing the messaging industry and how the CTIA is working to fix them
  • Best practices to help you avoid getting blocked as a sender

Table of Contents

Section 1 - Messaging by the numbers

1.1 Consumer preference for messaging

1.2 American phone ownership

1.3 The popularity of SMS

1.4 The history of text messaging

Section 2 - The 2020 messaging landscape

2.1 5G

2.2 Verified SMS

2.3 RCS (Rich Communication Services)

2.4 WhatsApp

2.5 ABC (Apple Business Chat)

Section 3 - Is your business at risk?

3.1 Problems facing the messaging ecosystem

3.2 What is the CTIA?

3.3 The latest messaging guidelines from the CTIA (P2P & A2P messaging / opt-in requirements)


Section 4 - The best practices for business messaging

4.1 Choose the right channel for UX

4.2 Appropriate opt-in/out practices

4.3 Working with a partner

SendTo Announcement

Alianza Partnership

Pindrop Integration