Enterprise Communications Landscape: 2023 Report
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The average consumer only opens 5 apps on their phones in a typical day… so why force them into downloading an app that likely won’t be used? SMS gets business messages in front of customers fast, and in a channel that they’re more likely to read, respond to, and remember. Join Forrester analyst Art Schoeller and Bandwidth’s Brad Roldan as we talk about why it’s more important than ever to ensure your business messaging strategy is optimized for omni-channel.