Research Report

IHS: Using API Platforms to Scale Embedded Real-Time Communications

Features such as call tracking, anonymous calling, and in-app texting are now commonplace, even expected, by software and application users alike. Thanks to communications APIs, these features are easier to spin up than ever before, but what are the potential ‘gotchas’ that can impact your success?

What you’ll learn:

• How working with a CPaaS (cloud platform-as-a service) provider delivers lower capital costs & simple integration, with speedy time to market
• How end-user expectations for quality can impact the choices you make in selecting a CPaaS provider
• What factors you need to consider in both the long- and short-term for meeting your real-time communications availability requirements