You can register your brand and campaign through Bandwidth or The Campaign Registry (TCR). Both options require the association of campaign IDs to telephone numbers (TNs) through the Bandwidth App.

Low Volume campaigns are recommended for small businesses sending fewer than 15,000 messages a month across all carriers. These campaigns are designed for messages that aren't time-sensitive and can be an excellent lower-cost option for use cases that aren't volume-heavy.

Note: You can send up to 2,000 messages a day per brand to T-Mobile, but you're limited to 75 SMS message segments a minute on the AT&T network. You cannot use vetting to get a higher throughput on these types of campaigns.

Standard use cases are automatically approved. Each campaign has an initial 3-month commitment, and you'll continue to be charged for it even if you cancel before the 3-month mark. As of October 6, 2022, the 3-month minimum commitment no longer applies to political campaigns.

2FA: Any authentication, verification, or one-time passcode.

Account Notification: Standard notifications for account holders, relating to and being about an account.

Customer Care: All customer care interaction, including but not limited to account management and customer support.

Delivery Notifications: Notification about the status of the delivery of a product or service.

Fraud Alert Messaging: Notifications regarding potential fraudulent activity on a user's account.

Higher Education: Messaging on behalf of colleges or universities, as well as school districts and educational institutions. This use case is not for the "free to the consumer" messaging model.

Low Volume Mixed: For Brands that have multiple use cases and only need very low messaging throughput. Examples include: test or demo accounts, small businesses (single Doctor's office, single Pizza shop), etc. Maximum of 5 sub Standard use cases.

Machine-to-Machine (M2M): Machine-to-Machine (M2M) is a process that implies wireless communication between two or more physical assets. There is no human interaction in the Machine-to-Machine campaign. Subscriber-facing campaigns are prohibited. This is a dedicated use case.
​NOTE: Coming soon to the 10DLC Registration Center in the App!
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Marketing: Communications that include marketing or promotional content (e.g., sale notifications, discount codes, etc).

Mixed: For brands that have multiple use cases and want to run them on the same campaign. Minimum of 2 sub use cases and a maximum of 5 sub use cases.

Polling and Voting: The sending of surveys and polling/voting campaigns.

Public Service Announcement: Informational messaging to raise an audience's awareness about important issues.

Security Alert: Notification that the security of a system, either software or hardware, has been compromised, and action is needed.

Specialty use cases require additional approvals and/or steps. The approval is not instant and may take additional time.

Agents and Franchises: Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office.
! Post-registration approval by MNO is required for this use case. 5,000 number limit.

Carrier Exemptions: Exemption by a carrier. Select this use case only if you have a previous agreement with the carriers, or your campaign will be blocked. Please contact your Bandwidth Account Manager if you think you qualify.
! Post-registration approval by MNO is required for this use case.

Charity: 501c3 tax-exempt organizations only. Communications from a registered charity, with messaging aimed at providing help and raising money for those in need. This is not to be used for messaging that is outside of that nature (ie, appointment reminders, scheduling notifications, 2FA, account updates, etc).

Proxy: Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.
! Post-registration approval by MNO is required for this use case.
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​Emergency: For use by government agencies and first responders. Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.
! Post-registration approval by MNO is required for this use case.

K-12 Education: For faculty members to communicate with parents and students of schools from grades K-12, and distance learning centers, for educational support. This is not for Post-Secondary schools or for services outside of educational support such as PTA meetings, fundraising events, etc.
! Post-registration approval by MNO is required for this use case.
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Sweepstakes: All sweepstakes messaging
! Post-registration approval by MNO is required for this use case.

Political (Election Campaigns): Part of organized effort to influence decision making of specific groups. Available only to NON_PROFIT entities with a Campaign Verify token, or NON_PROFIT entities with a verified 501(c)(3/4/5/6) tax exempt status.
! Register at www.campaignverify.org and select 'Import Vetting' on the Brand Details page to unlock the Political use case.

Social: Communication between public figures/influencers and their communities. Examples include YouTube Influencers' alerts or Celebrity alerts.
! Only MNO pre-approved CSPs are eligible for this use case.

The following Special Use Cases are available directly through TCR for pre-approved CSPs. If you register campaigns directly with us, using Bandwidth as your CSP, the following use cases are not available:
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​Platform Free Trial: Platform Free Trial offers, with strict controls and MNO audit rights (MO opt in). Reach to TCR for additional requirements.
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UCaaS Low Volume: UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied. This use case is not for any API/automated driven communication. This use case is only available to approved UCaaS businesses. This use case has the same volume restrictions as the Low Volume Mixed campaign type.
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UCaaS High Volume: UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied. This use case is not for any API/automated driven communication. This is for UCaaS campaigns that require higher volume. This use case is only available to approved UCaaS businesses.
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The Sole Proprietor campaign class is limited to customers who do not have an EIN/Tax ID number. These campaigns are limited to 1 TN per campaign and are limited to 1,000 messages a day to T-Mobile.

Questions? Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!