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India Sender ID guidelines

Alphanumeric Sender ID

Local networks convert senders to short codes.

Supported only for companies based outside of India.

Registration requirements

For additional requirements, see Sender ID registration process.

Country regulations

Allowed traffic types:

  • By origin: International traffic only

  • By content: Transactional traffic only

Note: Due to tight messaging restrictions, traffic may still be blocked by local carriers.

Content restrictions

Gambling or cryptocurrency content is prohibited. No marketing messages are allowed.

Additional information

For the full list of networks supported in India, see our Global Messaging Carrier Reach Matrix.

Note: Due to the rapidly evolving nature of global messaging regulations, this information is subject to change without notice. If you have additional questions, please contact our Messaging Registration Support Team.

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