Alphanumeric Sender ID | Supported |
Registration requirements | The Commission for Communications Regulation (ComReg), Ireland's general communications regulator, requires all Sender IDs utilized to send SMS in Ireland to be registered in its Sender ID Registry. The Sender ID registration is currently free and is done on a first-come, first-served basis. First, the Brand Owner needs to register as a Sender ID Owner (SIDO) by creating an account with the ComReg's Sender ID Registry. This is required for all applicants. A Brand Owner is the company that owns the brand, product, or service associated with the Sender ID and that will be subject to the Sender ID validation process described below. To register as a SIDO, the Brand Owner (you or your end client) must follow the following steps:
Following completion of the SIDO registration process, you or your end client may choose to register the desired Sender ID(s) directly through the ComReg portal. If you select this option, Voxbone SA/NV and Infobip Ltd. must be designated as the OPAs during the registration process. Voxbone SA/NV is now part of Bandwidth Inc. and Infobip Ltd. is our designated partner for Ireland. Alternatively, Bandwidth may action the Sender ID registration on behalf of the Brand Owner. In both instances, the final step includes the Sender ID registration process to confirm Sender ID registration and provision to your account for sending. Once Voxbone SA/NV and Infobip Ltd. have been designated as the OPAs, ComReg will process the registration and issue approval notifications. We typically receive these approval reports within 24 hours of the registration being approved. Please expect a confirmation from Bandwidth within 1–2 business days following approval. At that stage, the Sender ID will be fully registered and provisioned on your account, and messaging traffic may commence. Note: If you are an aggregator or reseller, a separate application must be submitted for each individual SIDO, i.e., each Brand Owner. Frequently Asked Questions What does SIDO, OPA, MSP, and 3rd Party mean?
Why am I receiving emails from ComReg? These emails are part of the official registration workflow. You must follow the instructions to complete your account setup and OPA authorization. What should I do if the access link in the email doesn't work? Please reply directly to the email you received from ComReg or contact them at [email protected] to have the details reissued. What should I do if I'm having issues with the Sender ID Registry? For general questions about the Sender ID registry, see the Registry Q&A. If you're experiencing technical or other specific issues, please contact ComReg through the Help tab or at [email protected]. How do I check my Sender ID registration status? You'll receive a confirmation from Bandwidth via your support once your Sender ID is approved. What should I do if the Sender ID is stuck in the Pending status? Please check if you've received any notification e-mails from ComReg as they may have requested additional information. If you're unable to find any emails, please contact the ComReg Sender ID team at [email protected]. Why is the Sender ID still labeled as "Likely Scam" if it's approved by ComReg? Most likely, that Sender ID hasn't been registered with us. Please send a registration request with all the relevant information to the Bandwidth Messaging Registration team so we can register the Sender ID. If you've already submitted a registration request and are still experiencing issues, please let us know so we can troubleshoot this further. |
Country regulations | General consent requirements. For promotional messaging, consent and opt-out support are mandatory. Important: The Commission for Communications Regulation (ComReg), Ireland's communications regulator, requires all Sender IDs utilized to send SMS in Ireland to be registered in its SMS Sender ID Registry. Any SMS messages that come from unregistered Sender IDs will be subject to a modification to "Likely Scam" when delivered to the recipient's device. For detailed registration instructions, please see the Registry Q&A. |
Content restrictions | Marketing content must include opt-in and opt-out instructions. |
Additional information | For the full list of networks supported in Ireland, see our Global Messaging Carrier Reach Matrix. Note: Due to the rapidly evolving nature of global messaging regulations, this information is subject to change without notice. If you have additional questions, please contact our Messaging Registration Support Team. |
