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Updates to RCS for Business agent logos in Google Messages

What's happening?

Google has introduced two updates to how RCS for Business agent logos appear in Google Messages on Android devices:

  • Logo shape: Agent logos will change from a circular display to a square with no rounding.

  • Verification checkmark: Senders that have completed Google's verification process will display a checkmark next to the agent display name.

What do I need to know?

The updated logo specifications are as follows:

Attribute

Specification

Size

224 × 224px

Shape

Square (displays as rounded square in Google Messages)

Background

Use solid color (recommended). Avoid transparent backgrounds, particularly for dark mode visibility.

Padding

Leave sufficient padding around the logo to prevent cropping.

What do I need to do?

All agent logos must be updated to a square with no rounding by June 1, 2027. For existing agents needing edits or re-verification before June 1, 2027, update the logo at the same time. For new agents, ensure the logo meets the updated specifications.

Note: Logo updates follow the standard process and require appropriate Verification Authority and carrier approvals. Additional brand approval and fees may apply. New logos may take up to 7 days to appear in Google Messages after an update.

Questions?

If you have additional questions or need assistance with updating your agent logo, please contact your Bandwidth Account Manager.

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