As we approach Black Friday and Cyber Monday, we’ve noticed that non-proprietary URL shorteners are increasingly being utilized. Please keep in mind that these URL shorteners are not allowed, and usage will result in blocks to your messaging traffic.

Both free and paid versions of URL shorteners are not allowed. Below is a non-comprehensive list of some commonly used disallowed shorteners:

Although this may not make sense for every business, we’ve seen successful delivery using full URLs.

If you are using a URL shortener, we strongly recommend using a proprietary one. The URL shortener should be unique to each business to make it clear to consumers what the content is and where they’re being directed to. It's also a best practice to include "https://" to signify the link is secure within a message.

For more information, check out Messaging URL best practices.

Please open a ticket with your Bandwidth Support Team or hit us up at (855) 864-7776!