Bandwidth offers a robust suite of Messaging Insights tools that provide detailed visibility into message delivery statuses, throughput, latency, and error rates to help you monitor, analyze, and optimize your messaging services.
These tools support real-time alerts and customizable dashboards that allow you to track key performance indicators and respond proactively to any service anomalies. They also facilitate trend analysis and usage reporting to help you understand customer engagement patterns and optimize messaging strategies.
Messaging Insights include Message Logs, Health, Usage, Delivery, and Capacity pages. Message Logs allow you to investigate messages to isolate errors and improve delivery where possible, while Usage, Delivery, and Capacity enable you to monitor essential metrics to better understand usage and performance trends. By leveraging this data, you can enhance message reliability, improve operational efficiency, and deliver a superior communication experience to your customers.
To access Messaging Insights:
Log in to the Bandwidth App.
In the side navigation bar, select Insights and click Messaging.
Select the page you wish to view:
Message Logs
Health*
Usage
Delivery
Capacity
*Messaging Health Monitoring is available on Premium and Premium Plus plans. For more information, please see Bandwidth Insights included with Customer Success Plans.
Note: If you don't have access to the Messaging tab, please contact your Account Admin to enable the Messaging Insights role associated with your user on your account.
When monitoring message delivery, focusing on the following metrics will help you get a holistic view of delivery performance and understand both the health of your messaging system and areas for improvement:
Delivery Rate: The percentage of messages successfully delivered to the recipient’s device out of the total messages sent. This is your primary indicator of success.
Failure Rate / Error Rate: The percentage of messages that failed to deliver due to issues such as invalid numbers, carrier filtering, or network problems.
Message Sent Rate: The number of messages that were successfully sent from your system to the carrier or messaging platform.
Latency / Delivery Time: The average time it takes for a message to be delivered after being sent. High latency might indicate network or carrier delays.
Undelivered Messages / Bounce Rate: Messages returned as undelivered or bounced back; these can indicate invalid recipient numbers or blocked messages.
Spam or Filtering Rate: Messages flagged or blocked by carriers or spam filters, which can impact overall deliverability.
User Engagement Metrics: For certain campaigns, tracking replies, click-through rates on included links, or conversion rates can inform message effectiveness.
Throughput: Volume of messages processed in a given timeframe, important for capacity planning and to spot unusual drops or spikes.
Carrier-Specific Metrics: Different carriers may provide unique status codes and insights into failures or delays that can help pinpoint problems.