This article outlines the information that should be provided in each part of your Short Code Registration Center submission.
Campaign information
Field | Definition |
Campaign Name | The name of the short code program. |
Customer Profile | Select from the dropdown menu if you want to use the information from an existing customer profile to fast-track campaign creation. |
Brand Type | Standard or Political |
Legal Entity Type
| Corporation, Limited Liability Company (LLC), Partnership, S Corporation, or Sole Proprietorship |
Organization Name | The legal name of the brand. |
Country of Registration | The country where the brand is registered. |
Federal Tax ID
| The Federal Tax ID of the brand in the ##-####### format. |
Dun & Bradstreet (DUNS) | The Dun & Bradstreet number for the organization in the ##-###-#### format (optional). |
Stock Market Symbol | The stock market symbol for the brand (optional). |
Legal Entity Identifier (LEI)
| The legal entity identifier for the brand (optional).
|
Global Intermediary Identification Number (GIIN) | The Global Intermediary ID number for the brand in the XXXXXX.XXXXX.XX.XXX format (optional). |
Subsidiaries & Legal Affiliates | The name(s) of the subsidiaries and legal affiliates of the brand (optional). |
The email address of the Bandwidth customer completing the form that can be used to communicate any issues or questions regarding the short code registration/migration. | |
Phone number | The phone number of the Bandwidth customer completing the form. |
Address | Attach an address of the message sender. |
Migrate/New | Select Migrate if migrating short code. Select New if requesting a new short code. |
Self-managed lease | Check the checkbox if you or your customer is managing the short code lease. |
Short code | Enter the short code
This field will be displayed only if you selected Migrate |
Requested short code | If requesting a vanity short code, enter it here. If requesting a random short code, leave this field blank.
This field will be displayed only if you selected New |
Type | Vanity or Random |
Lease receipt | Evidence of short code ownership from the Short Code Registry. |
Migration letter | A signed letter from the Bandwidth customer providing authorization for Bandwidth to migrate the short code to our network, if applicable. |
Short code lease length | 3 months, 6 months, or 12 months. |
Short code lease contact email | The email address that Bandwidth can contact regarding the lease renewal. This email should be from the Bandwidth customer/organization. |
Program information
Field | Definition |
Company URL | The website of the company/organization that is sending the messages. |
Terms & conditions URL | The Terms and Conditions link of the brand sending the messages. The Terms & Conditions should be listed beneath the Call-to-Action, or be accessible via a link close to the Call-to-Action, and must include:
|
Terms & conditions attachment | Upload a file if the program has a Terms & Conditions document that is not yet live. |
Privacy policy URL | The Privacy Policy link of the brand sending the messages. |
Customer support URL | The main website URL or Contact section of the brand’s website. |
Example advertisement URL | Provide the URL for the opt-in method. |
Billing type | Standard SMS: Standard fees to send or receive SMS messages.
Free to end user: Refers to messages that end users can receive for free. Senders of an FTEU message pay two charges (the sending charge and the receiving charge).
Please note that Bandwidth doesn't currently support FTEU messages. |
Message type | Select SMS or SMS+MMS |
Estimated daily SMS message volume | Provide an estimated daily outbound SMS message volume. |
Estimated daily MMS message volume | Provide an estimated daily outbound MMS message volume.
This field will be displayed only if you selected SMS+MMS |
Program content & call-to-action
Program type | Select the type of program content that best fits your use case:
|
Opt-in method | Select the method by which an end user would opt into the short code program:
|
Opt-out explanation | For example, "Text STOP to opt-out" |
Call-to-action method | Select how the mobile subscribers will be be made aware of your campaign
|
Call-to-action sample | This should include the disclosures below:
|
Age-gated content | Select Yes or No |
Program summary
Field | Definition |
Program summary | Provide a short summary of what the campaign promotes or how the short code will be used. |
Opt-in interaction | Included but not limited to the following examples:
|
Opt-in confirmation | The message that an end user will receive once they opt into the messaging program. Actual MT message. 160 characters maximum. |
Double opt-in | If applicable, the exact behavior the end user will have to take for the double opt-in (i.e., START). |
Message flow
Field | Definition |
Outbound help | The message an end user will receive after texting the keyword HELP to the short code.
Example: Thank you for reaching out to [Brand Name]. Please call us at [phone number] or email us at [email address] for support. Reply STOP to opt-out. |
Outbound opt-out | The message an end-user will receive after texting the keyword STOP to the short code.
Example: You have successfully opted out of messages from [Company Name]. You will receive no further messages. |
Keywords | HELP, STOP, QUIT, UNSUBSCRIBE, END, CANCEL |
Example alert | Please provide an example of a message that will be sent from the short code. |
Second example alert | Please provide a second example of a message that will be sent from the short code. |
Supporting documentation
Field | Definition |
Supporting document | Please attach any additional supporting documents, if applicable. |
