Short Code Registration Center Glossary

This article outlines the information that should be provided in each part of your short code submission.

Campaign Information	Campaign Information
Field	Definition
Campaign Name	The name of the short code program.
Customer Profile	Select from the dropdown menu if you want to use the information from an existing customer profile to fast-track campaign creation.
Customer Care Point of Contact: Email	The customer care point of contact email is the person who will be contacted for any short code registration issues/questions that come up regarding the short code through a support ticket. This email should be from the Bandwidth customer/organization completing the form.
Customer Care Point of Contact: Phone Number	The phone number of the Bandwidth customer completing the form.
Sender’s Address	The address of the message sender.
New or Migration Toggle	Is this a net-new short code or a migration?
Self-Managed Lease Checkbox	Check the checkbox if you or your customer is managing the short code lease.
Requested Short Code	If a specific short code is requested, please input it here. If a random short code will work, please leave it blank.
Type	Vanity or Random
Lease Receipt	Evidence of short code ownership from the Short Code Registry.
Migration Letter If applicable	A signed letter from the Bandwidth customer providing authorization for Bandwidth to migrate the short code to our network.
Short Code Lease Length	3 months, 6 months, or 12 months
Short Code Lease Contact Email	The email address that Bandwidth can contact regarding the lease renewal. This email should be from the Bandwidth customer/organization.
Program Information	Program Information
Company URL	The website of the company/organization that is sending the messages.
Terms & Conditions URL	The Terms and Conditions link of the brand sending the message(s). The Terms & Conditions should be listed beneath the Call-to-Action, or be accessible via a link close to the Call-to-Action, and must include: Types of messages being sent Program (brand) name Recurring message disclosure (if applicable) Msg & data rates may apply Customer care contact information (Toll-free number or customer care email address) Reply STOP to opt out Link to the Terms Link to the Privacy Policy
Terms & Conditions Attachment If applicable	Upload a file if the program has a Terms & Conditions document that is not yet live.
Privacy Policy URL	The Privacy Policy link of the brand sending the message(s).
Customer Support URL	The main website URL or Contact section of the brand’s website.
Example Advertisement URL	Provide the URL for the opt-in method.
Billing Type Dropdown	Standard: Standard fees to send or receive SMS messages. FTEU: Refers to messages that end users can receive for free. Senders of an FTEU message pay two charges: the sending charge and the receiving charge. Note: Bandwidth does not currently support FTEU messages.
Message Type	SMS or SMS + MMS
Estimated Daily SMS and MMS Message Volume	Please provide an estimated daily outbound message volume.
Program Type Dropdown	Please select the type of program content that best fits your use case: Alerts Chat Sweepstakes/Contest Voting/Polling Emergency Alerts Fraud Alerts Promotional Marketing 2FA Donation Political Delivery Notifications Security Alerts
Opt-in Method Checkbox	Please select the method by which an end user would opt into the short code program: Web Point of Sale (POS) Keyword IVR Verbal Other
Opt-Out Explanation	Text STOP to opt-out
Call-to-Action Method Checkbox	How will mobile subscribers be made aware of your campaign? Please choose one of the following: Point of Sale (POS) Print Radio TV Web
Call-to-Action Sample	The CTA sample should include the disclosures below: Types of messages being sent Program (brand) name Message frequency disclosure (if applicable) Msg & data rates may apply Customer care contact information (Toll-free number or customer care email address) Reply STOP to opt out Link to the Terms Link to the Privacy Policy
Age-Gated Content	Yes or No
Program Summary	Program Summary
Program Summary	Please derive a short summary of what the campaign promotes or how the short code will be used.
Opt-In Interaction	Included but not limited to the following examples: Sign-up URLs Link to screenshot Keyword advertisement IVR phone number and script A detailed explanation of the exact steps a user takes to opt into the program Verbal script
Outbound Confirmation Message	The message that an end user will receive once they opt into the messaging program. Actual MT message. 160 characters maximum.
Outbound Double Opt-In Not a required field	If applicable, the exact behavior the end user will have to take for the double opt-in (i.e., START).
Message Flow	Message Flow
Outbound HELP	The message an end user will receive after texting the keyword HELP to the short code. Example: Thank you for reaching out to [Brand Name]. Please call us at [phone number] or email us at [email address] for support. Reply STOP to opt-out.
Outbound Opt-Out	The message an end-user will receive after texting the keyword STOP to the short code. Example: You have successfully opted out of messages from [Company Name]. You will receive no further messages.
Keywords	HELP, STOP, QUIT, UNSUBSCRIBE, END, CANCEL
Example Alert/Customer Interaction	Please provide two sample messages that will be sent from the short code.
Supporting Documentation	Supporting Documentation
Additional Supporting Documents If applicable	Please attach any additional supporting documents here.