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Short Code Registration Center Glossary

Updated this week

This article outlines the information that should be provided in each part of your Short Code Registration Center submission.

Campaign information

Field

Definition

Campaign Name

The name of the short code program.

Customer Profile

Select from the dropdown menu if you want to use the information from an existing customer profile to fast-track campaign creation.

Brand Type

Standard or Political

Legal Entity Type

Corporation, Limited Liability Company (LLC), Partnership, S Corporation, or Sole Proprietorship

Organization Name

The legal name of the brand.

Country of Registration

The country where the brand is registered.

Federal Tax ID

The Federal Tax ID of the brand in the ##-####### format.

Dun & Bradstreet (DUNS)

The Dun & Bradstreet number for the organization in the ##-###-#### format (optional).

Stock Market Symbol

The stock market symbol for the brand (optional).

Legal Entity Identifier (LEI)

The legal entity identifier for the brand (optional).

Global Intermediary Identification Number (GIIN)

The Global Intermediary ID number for the brand in the XXXXXX.XXXXX.XX.XXX format (optional).

Subsidiaries & Legal Affiliates

The name(s) of the subsidiaries and legal affiliates of the brand (optional).

Email

The email address of the Bandwidth customer completing the form that can be used to communicate any issues or questions regarding the short code registration/migration.

Phone number

The phone number of the Bandwidth customer completing the form.

Address

Attach an address of the message sender.

Migrate/New

Select Migrate if migrating short code.

Select New if requesting a new short code.

Self-managed lease

Check the checkbox if you or your customer is managing the short code lease.

Short code

Enter the short code

This field will be displayed only if you selected Migrate

Requested short code

If requesting a vanity short code, enter it here.

If requesting a random short code, leave this field blank.

This field will be displayed only if you selected New

Type

Vanity or Random

Lease receipt

Evidence of short code ownership from the Short Code Registry.

Migration letter

A signed letter from the Bandwidth customer providing authorization for Bandwidth to migrate the short code to our network, if applicable.

Short code lease length

3 months, 6 months, or 12 months.

Short code lease contact email

The email address that Bandwidth can contact regarding the lease renewal. This email should be from the Bandwidth customer/organization.

Program information

Field

Definition

Company URL

The website of the company/organization that is sending the messages.

Terms & conditions URL

The Terms and Conditions link of the brand sending the messages. The Terms & Conditions should be listed beneath the Call-to-Action, or be accessible via a link close to the Call-to-Action, and must include:

  • Types of messages being sent

  • Program (brand) name

  • Recurring message disclosure (if applicable)

  • Msg & data rates may apply

  • Customer care contact information (Toll-free number or customer care email address)

  • Reply STOP to opt out

  • Link to the Terms

  • Link to the Privacy Policy

Terms & conditions attachment

Upload a file if the program has a Terms & Conditions document that is not yet live.

Privacy policy URL

The Privacy Policy link of the brand sending the messages.

Customer support URL

The main website URL or Contact section of the brand’s website.

Example advertisement URL

Provide the URL for the opt-in method.

Billing type

Standard SMS: Standard fees to send or receive SMS messages.

Free to end user: Refers to messages that end users can receive for free. Senders of an FTEU message pay two charges (the sending charge and the receiving charge).

Please note that Bandwidth doesn't currently support FTEU messages.

Message type

Select SMS or SMS+MMS

Estimated daily SMS message volume

Provide an estimated daily outbound SMS message volume.

Estimated daily MMS message volume

Provide an estimated daily outbound MMS message volume.

This field will be displayed only if you selected SMS+MMS

Program content & call-to-action

Program type

Select the type of program content that best fits your use case:

  • Alerts

  • Chat

  • Delivery notification

  • Donation

  • Emergency alerts

  • Fraud alerts

  • Sweepstakes contests

  • Political

  • Promotional marketing

  • Security alerts

  • Polling voting

  • Mfa

Opt-in method

Select the method by which an end user would opt into the short code program:

  • Web

  • Point of sale

  • Keyword

  • Ivr

  • Verbal

  • Other

Opt-out explanation

For example, "Text STOP to opt-out"

Call-to-action method

Select how the mobile subscribers will be be made aware of your campaign

  • Point of sale

  • Print

  • Radio

  • Tv

  • Web

Call-to-action sample

This should include the disclosures below:

  • Types of messages being sent

  • Program (brand) name

  • Message frequency disclosure (if applicable)

  • Msg & data rates may apply

  • Customer care contact information (Toll-free number or customer care email address)

  • Reply STOP to opt out

  • Link to the Terms

  • Link to the Privacy Policy

Age-gated content

Select Yes or No

Program summary

Field

Definition

Program summary

Provide a short summary of what the campaign promotes or how the short code will be used.

Opt-in interaction

Included but not limited to the following examples:

  • Sign-up URLs

  • Link to screenshot

  • Keyword advertisement

  • IVR phone number and script

  • A detailed explanation of the exact steps a user takes to opt into the program

  • Verbal script

Opt-in confirmation

The message that an end user will receive once they opt into the messaging program. Actual MT message. 160 characters maximum.

Double opt-in

If applicable, the exact behavior the end user will have to take for the double opt-in (i.e., START).

Message flow

Field

Definition

Outbound help

The message an end user will receive after texting the keyword HELP to the short code.

Example: Thank you for reaching out to [Brand Name]. Please call us at [phone number] or email us at [email address] for support. Reply STOP to opt-out.

Outbound opt-out

The message an end-user will receive after texting the keyword STOP to the short code.

Example: You have successfully opted out of messages from [Company Name]. You will receive no further messages.

Keywords

HELP, STOP, QUIT, UNSUBSCRIBE, END, CANCEL

Example alert

Please provide an example of a message that will be sent from the short code.

Second example alert

Please provide a second example of a message that will be sent from the short code.

Supporting documentation

Field

Definition

Supporting document

Please attach any additional supporting documents, if applicable.

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