A brand is a company or entity initiating messages to consumers, while a campaign is a collection of information used to identify the use case and CTIA compliance for carrier evaluation.
Remember the brand is the message sender. The Employer Identification Number (EIN) and company information should reflect the message sender, not necessarily you as the reseller.
Some online presence is necessary; social media presence is acceptable. Please ensure the website is accessible and displays the opt-in and opt-out information clearly and conspicuously.
The email should use the brand's domain, while the phone number should be found on the company website / social media page.
Your brand must meet other requirements set forth by The Campaign Registry (TCR) to be at least a Verified Brand. If your brand has an Unverified status, check out this article for next steps.
External vetting is only required if you need to obtain a higher throughput than your brand currently allows.
We are unable to support brands that share consumer information with third parties.
If you are registering a Publicly Traded Company, you must complete the Authentication+ verification process in order to create campaigns.