This article contains information about T-Mobile 10DLC. To review requirements set by other carriers or learn more about 10DLC as a whole, check out our 10DLC Overview.
10DLC messaging fees
Note: For T-Mobile 10DLC surcharges, please see carrier surcharges.
Non-Use: A $250 non-use fee to ensure campaigns provisioned in their A2P platform are active and in use. This fee will be charged at the campaign level for any campaigns that do not have at least one telephone number added to them in a rolling two-month (60-day) window and could possibly be recurring. See our announcement for more information.
T-Mobile NNID Registration: A $2,000 one-time fee for customers who choose to utilize a custom NNID. This doesn't apply to most Bandwidth customers.
Special Business Review Request: A $500 one-time fee per brand. In the future, T-Mobile has advised there will be a $5,000 one-time fee when a customer has an edge use case, such as the use of proxy numbers for business or rideshare, or the brand needs a higher daily throughput than the one assigned by T-Mobile. A minimum 30-day notice will be communicated prior to enforcing this fee. For more information, please see the Special Business Review section below.
Non-compliance fees
Fees for violation of practices spelled out in the T-Mobile Code of Conduct:
Text Enablement: A $10,000 pass-through fee if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to the verification of message sender ownership and/or letter of authorization.
Grey Route: A $10 fee per message if A2P messages are sent over P2P routes. This fee is waived until further notice.
10DLC Long Code Messaging Program Evasion: A $1,000 pass-through fee if a program is found to be using techniques such as snowshoeing, dynamic routing, or unauthorized number replacement.
Content Violation: A $10,000 pass-through fee for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.
Content violations fees
Fees will be assessed for every Sev-0 violation issued.
Type | Content | Cost |
Tier 1: Phishing, smishing, and social engineering | Social engineering refers to the practice of targeting individuals in a way that manipulates individuals to reveal private information like credit card numbers, or social security numbers. | $2,000 |
Tier 2: Illegal content | Content must be legal in all 50 states and federally. Illegal content includes, but is not limited to, cannabis, marijuana, CBD, illegal prescriptions, and solicitation. | $1,000 |
Tier 3: Violations | For all other commercial messaging violations that breach federal, state, or local laws, regulations, or T-Mobile's Code of Conduct Section 5 on prohibited content, unless approved through Special Business Review. | $500 |
Brand and campaign registration
If you want to register through Bandwidth, please reach out to your Account Manager.
If you want to register directly with The Campaign Registry (TCR), please ask your Account Manager or the Bandwidth Support Team to enable your account, and then share your campaigns with Bandwidth so they can be imported there.
Note: 527 organizations (i.e., non-profit organizations under Section 527) that have political use cases must also register with Campaign Verify to have their brand vetted and receive a token. For more information, see the Political messaging definition in 10DLC campaign use cases.
T-Mobile Daily Cap
T-Mobile’s 10DLC Daily Cap is a throughput limit on the amount of messages a brand can send to T-Mobile users per day. The T-Mobile Daily Cap includes T-Mobile, Sprint, and their MVNOs. It’s shared between SMS, MMS, and all campaigns under a brand (per EIN).
For Standard use cases, the daily cap depends on the tier assigned by T-Mobile (Top, High Mid, Low Mid, or Low). By default, your brand will be assigned a Low tier, meaning your brand can send T-Mobile a maximum of 2,000 messages per day on it. Once that limit is reached, all messages on that brand will be rejected with error code (4)780. The daily cap resets at midnight PT.
Note: If you have a brand with campaigns across several providers, all campaigns under the same brand/EIN will share the daily cap.
To increase your brand tier, you have to complete the third-party vetting process. If you’re registering through Bandwidth (rather than directly through TCR), please follow these instructions.
T-Mobile Brand Tier | Use Case Type | Use Case | Vetting Score Requirements | T-Mobile Daily Cap* |
Top | Standard | All | 75-100 | 200,000 |
High Mid | Standard | All | 50-74 | 40,000 |
Low Mid | Standard | All | 25-49 | 10,000 |
Low | Standard | All | 1-24 | 2,000 |
Low | Standard | Low Volume Mixed | N/A | Low (2,000) |
N/A | Special | Proxy | N/A | Standard |
N/A | Special | Charity | N/A | Standard |
N/A | Special | Social | N/A | Standard |
N/A | Special | Political | N/A | Special** |
N/A | Special | Emergency Services | N/A | Standard |
N/A | Special | Public Safety (Restricted) | N/A | Uncapped |
N/A | Special | K-12 Education | N/A | Standard |
N/A | Special | Platform Free Trial (PFT) | N/A | 200 per PFT participant |
N/A | Special | Agents and Franchises | N/A | Standard |
N/A | Special | Sweepstakes | N/A | Standard |
N/A | Special | UCaaS Low Volume | N/A | Low (2,000) |
N/A | Special | UCaaS High Volume | N/A | Standard |
N/A | Special | Sole Proprietor (SP) | N/A | 1,000 |
N/A | All | Government Entity Type | N/A | Uncapped*** |
* In the T-Mobile Daily Cap column, the term “Standard” refers to T-Mobile’s standard throughput policy. The brand will start in Low and can apply for Standard vetting to try and increase their throughput.
** For Political use cases, there are other considerations that determine the throughput for T-Mobile:
If the brand has a valid Aegis Political Vet (only applicable if you’re registering directly through TCR) or Campaign Verify token, the campaign will receive the Uncapped policy.
If the brand has a valid 501(c)(3/4/5/6) tax exempt status, the brand will receive the Standard throughput policy.
*** Government entities will receive the Uncapped policy for T-Mobile if they have a verified Government Entity Status (“Government Entity: TRUE”). If they do not have a verified Government Entity Status (“Government Entity: FALSE”), they will receive the Standard throughput policy.
Special Business Review
Messaging volumes
The requirements for a T-Mobile Special Business Review (SBR) focus on each brand you may have, and external vetting is required to be completed before applying for an SBR. If you expect your brand to send more messages than your daily throughput allows, please follow the instructions below to be considered for an SBR:
Complete external brand vetting. This process may increase your throughput such that you do not need to go through the SBR process. If you are not satisfied with the results of your external vetting, please continue with the SBR process outlined below.
Get contracted for a Special Business Review. You will need to reach out to your Account Manager to start this process.
Complete this form in its entirety (second tab only) for each of your brands – we can accept up to 10 brands per form. There is a $500 fee per submission (10 brands maximum).
Save the file using the following format: Special_Business_Review_Messaging_Volumes_Your Company_Brand.xlsx.
If you have more than one brand, include the number of brands in the file name: Special_Business_Review_Messaging_Volumes_Your Company_9 Brands.xlsx.
Email it to Bandwidth at [email protected].
Note: While there's no set SLA or guaranteed timeline when it comes to Special Business Reviews, barring any missing application information, an SBR generally takes 2 months to be reviewed and implemented. This timeframe could be extended if more information is needed by the aggregator or carrier, the size of the review queue, and install times based on network availability.
Here are some of the terms you’ll find on the form:
Brand: The company or entity initiating messages to the consumer.
Campaign ID: An indicator in the NetNumber Override Services Registry (OSR) showing that the 10DLC number is being used for the delivery of Non-Consumer (A2P) messages.
Campaign Overview: A detailed description of the messaging campaign.
Messaging Example: A user flow or content sample from the messaging campaign.
Message Service Type: The type of messaging service being used for the messaging campaign (e.g., SMS or MMS).
Content Category Type: The types of messages sent over the 10DLC number (e.g., marketing alerts and promotions).
Pricing
T-Mobile will consider reduced pricing for the following use cases, on a case-by-case basis:
501(c)(3) organizations in good standing and validated by TCR.
Educational campaigns as part of a free service offering for use by members of a K-12 educational institution.
Emergency campaigns are designed to support public safety/health during natural disasters, armed conflicts, pandemic outbreaks, and other national or regional emergencies under the Government or Healthcare Agency/Authority verticals.
To qualify for reduced pricing, a Pricing Special Business Review must be submitted and approved by T-Mobile. Please reach out to [email protected] to request the pricing form and for further instructions.
Important: Satisfying any criteria above is not a guarantee of approval. Fee reductions are offered at T-Mobile's discretion, will be re-evaluated on an annual basis, and may be revoked or reduced at any time.
Number Pools
In an effort to combat snowshoeing and ensure brands and campaigns are registered as intended, T-Mobile has a limit of 49 phone numbers per campaign. If more than 49 numbers are legitimately required for one campaign, a Number Pool must be assigned to it.
Note: Your campaign must be registered in order for Bandwidth to assign a Number Pool to it. For more information, please see this article.
If you have any questions regarding the information in this article or about 10DLC in general, please reach out to your Account Manager. Not sure who your Account Manager is? Please open a ticket with your Bandwidth Support Team or call us at (855) 864-7776.