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Author: Anagha Ravi

Snowshoeing involves spreading similar messages across multiple numbers as a way to avoid per number rate limits and volume limitations. Snowshoeing is a common technique used by spammers. Adopting this technique often results in your messages being blocked based on your message content, including your URLs. Using a single toll-free number provides a better user experience for businesses and their customers and reduces the likelihood that TCPA-compliant (Telephone Consumer Protection Act) messages will be blocked for violating CTIA guidelines than using pools of rotating numbers.