tools & services

CNAM Caller ID Management

Add real-time caller ID on origination calls powered by Bandwidth for your business. Ensure your customers know who’s calling, because when it comes to voice calls, everybody should know the name of your business.
lady looking at a smartphone

Why use CNAM?

When your customers’ phones ring, they want to know who’s calling. CNAM (which stands for Caller ID Name) is a component of caller ID. When you enable it, a CNAM lookup dips into a database full of caller ID information to display that info at the time of call. When you add CNAM, you help your customers manage expectations and elevate your own brand experience.

CNAM capabilities

CNAM through Bandwidth gives your business big value in a lot of ways. We make it easy to add, change, or delete entries through the use of our web portal or API.  If you haven’t written your names and numbers to LIDB (the Line Information Database that CNAM dips into), we can help with that too.

With Bandwidth, you can:

  • Deliver real-time, accurate caller ID information.
  • Benefit from dedicated CNAM setup and support from our world-class team.
  • Personalize outbound sales calls for increased engagement.
  • Reduce missed calls and minimize disruption from spam.
  • Perform CNAM lookups on any phone number, not just those provisioned with Bandwidth.
  • Integrate seamlessly via SIP-based protocol or REST API.
A photo of two Bandwidth employees emerging from a phone screen.

Next-level support

An award-winning team has your back for the setup and support of CNAM services.

Get started with CNAM

Get your customers to start recognizing you.

CNAM FAQs