State of Messaging 2024

You’ll Learn:
  • Anticipated 2024 industry changes, such as messaging channel optionality and campaign best practices
  • How to optimize your messaging channel approach through use cases
  • Customer use cases and messaging channels that make the most of your messaging investment

Messaging is more important than ever for both customer engagement and revenue creation. But as the business messaging channels evolve and consumer preferences change, it can feel impossible to navigate the sea of updates and find the insights you need to make smart choices in  your business messaging strategy!

Join Bandwidth’s own Brad Roldan and Zach Kunkel alongside Swati Deo from Salesforce to learn the latest in business messaging, how it may impact you, and how global messaging leaders are optimizing their channel strategy to realize revenue faster.


Brad Roldan

General Manager & VP of Product, Bandwidth

As an experienced product leader, Brad Roldan leads initiatives designed to meet the needs of software-oriented, modern digital engagement platforms seeking to embed communications within innovative applications. Brad uses feedback from leading companies in FinTech, Health, and Customer Engagement seeking CPaaS solutions, to help them enable high engagement rates with their customer’s mobile subscribers through SMS, Voice, and Video solutions.

Zach Kunkel

Director, Product Management, Bandwidth

Zach lives and breathes Bandwidth’s go-to-market strategy by leading a team of product marketing experts whose mission is to help Enterprise leaders build exceptional communications to deliver the best customer & employee experiences possible. As someone who is embedded within Bandwidth’s global product & revenue teams, he has helped launch numerous products to help businesses of all shapes and sizes future proof, scale, and modernize their comms stack.

Swati Deo

Senior Director of Product Management, Salesforce

Swati is a distinguished senior product leader renowned for delivering transformative consumer and enterprise mobile and web applications. Currently serving as the Senior Director of Product Management at Salesforce,  she leads digital channels portfolio and omni-channel channel engagement for Contact Centers & Customer Engagement Centers. Swati is a recognized expert in the messaging and CPaaS space and plays a pivotal role in defining the vision for conversational messaging at Salesforce, and fostering strategic partnerships with ecosystem partners like Meta, Apple, Google and SMS aggregators.

Swati previously served as a product leader at Verizon, defining product strategy for Verizon Message+ and media products like Go90. Prior to that, Swati was a product leader at Apple in the mobile adtech space, leading campaign management and adserver technology for iAd Workbench Platform and contributing to the launch of new ad formats. Her entrepreneurial journey includes roles in start-ups such as Adchemy (Walmart), Risk Management Solutions and Art.com (Walmart).

Beyond her leadership roles, Swati is an engaging speaker at industry events, including Dreamforce, Messaging & SMS industry forums.