Laws enforce stricter compliance than ever
State and federal rules around business communications continue to evolve, and Texas’s new Senate Bill 140, which went into effect September 1, 2025, is a reminder of how suddenly the landscape can shift.
SB 140 expands Texas’s existing telemarketing law to cover text and multimedia messages in addition to voice calls. The law introduces specific requirements such as business registration, securing prior written consent before sending marketing texts, ‘quiet hours’ during which businesses cannot send to their subscribers, and potentially significant penalties for non-compliance, including private lawsuits and fines.
Messaging with Bandwidth
For businesses that rely on messaging, this underscores the importance of knowing what rules apply, where your customers are located, and how consent is managed across your outreach programs. Texas’ SB 140 does not make exceptions for existing customers, so ensuring proper opt-in and record-keeping is vital.
At Bandwidth, we’re often asked how these kinds of laws affect your ability to send messages. While we provide the tools and carrier connectivity needed to reach your audiences, compliance with federal and state requirements is a responsibility that rests with each business. We do not offer programmable restrictions (such as blackout periods) on your traffic; instead, businesses must manage their own compliance strategies.
What platforms should do in light of new laws
As regulations like SB 140 remind us, compliance in communications is not one-size-fits-all. Staying informed and partnering with your legal team is the best path forward to ensure your outreach is both effective and compliant. Bandwidth will continue to support you with the tools to communicate responsibly with your customers.
The information provided in this article does not, and is not intended to, constitute legal advice; instead, the information is for general informational purposes only.
