eBooks

Mastering messaging deliverability

A lot has changed in the messaging world over the last few years, which makes keeping up with new rules and requirements all the more important. Not only does adhering to these guidelines help your messages get delivered (and improve your ROI), but it creates a better user experience for your customers, making them more receptive to your messages.

What you’ll learn

• The supported use cases for A2P and P2P messaging
• Opt-in and opt-out requirements for A2P messaging
• The technical considerations for different types of messaging, including message length and file size
• What you need to start a messaging campaign in the U.S., including what information needs to be in your campaign brief