Dynamic Number Insertion (DNI)
Dynamic Number Insertion (DNI) refers to a feature of call tracking where a specific phone number is tied to an advertisement. This allows marketing to gather information on behavior offline as well as online.
How Bandwidth is involved with DNI
Bandwidth’s phone number APIs can create a DNI that can tie unique phone numbers to any advertisement you want to track. Similar to call tracking, raw data and leads can be implemented into your own analytics.
What are the benefits of DNI
DNI allows you to monitor potential prospect behavior on and offline to generate and drive exceptional leads, as well as understand which channels are performing most effectively.