Call tracking refers to a technique used primarily within marketing where distinct phone numbers are assigned to campaigns, campaign segments, or advertisements. Call Tracking will retrieve the details of every phone call, such as the time of the call, duration, who called, and an audio recording of the call. Using distinct numbers will allow companies to better track the success of, and responses to, their campaigns. A common use case is using different call-tracking phone numbers in specific geographic regions to see which regions perform better.
How Bandwidth is involved with call tracking
Bandwidth’s phone numbers and voice APIs can create a cost-effective call-tracking program. Bandwidth’s customers can then integrate raw call-tracking data, and leads can be implemented into their own analytics tools.
Bandwidth’s call tracking will allow you to generate and drive quality leads much better than traditional lead generation programs.