Call Tracking is a critical tool used by marketers and customer service to attribute calls by assigning unique phone numbers to different marketing channels, campaigns, or advertisements.
Phone numbers are used to track and record incoming calls, capturing valuable data like the source, duration, and outcome of each call.
How does Call Tracking work?
Call Tracking requires a Voice API to build an enterprise-grade call tracking & analytics platform. Or, businesses can easily obtain dedicated numbers and services for campaigns.
Call tracking operates through the following steps:
- Assign a unique number: To implement call tracking, allocate phone numbers to specific marketing campaigns, online advertisements, or landing pages. These phone numbers can be local or toll-free numbers, enabling businesses to track calls from different geographic regions.
- Track call data: When a customer dials a call tracking number, the system records essential data such as the caller’s phone number, call duration, the date and time of the call, and the marketing channel.
- Forward calls: Once a call is placed on your tracking number, it’s forwarded to your contact center or sales team to give callers a smooth and uninterrupted connection.
- Data analysis: Your call tracking platform aggregates and organizes call data, providing businesses with detailed reports and metrics.
Benefits of Call Tracking
Thanks to easy-to-use APIs, you can create robust call tracking solutions without a background in telecom.
Automate tracking insights across call type
Call tracking can automate your phone number management by enabling the tracking and delivery of critical insights from phone calls directly within your interface, all in real-time, so you can:
- Embed click-to-call functionality as well as retrieve details of every phone call such as time of the call, duration, who called, and an audio recording of the call.
- Automatically order sets of numbers to support your platform’s Dynamic Number Insertion (DNI) functionality, scaling your interface’s offering quickly and efficiently.
Order and provision numbers in real-time
Call tracking lets your users access dedicated numbers for specific campaigns, initiatives, or placement locations so they can track attribution. Search and order phone numbers in real time from our large nationwide inventory of phone numbers.
Whether tracking them via software or just assigning numbers to specific campaigns and initiatives, Bandwidth’s industry-leading app makes it easy to order, port, and provision the local and toll-free numbers you need.
Use cases for Call Tracking
- Hospitality: Gain valuable insight into the guest experience. Track and route calls to ensure your guests get the service they deserve.
- CMS/DMS: Intelligently route calls with insights into your customers’ needs based on the number being called, giving your customers a better user experience.
- Marketing: Gain insight into the ROI of your marketing efforts, with trackable numbers that let you know which channels are working (and which aren’t).
- Software & products: Give your customers the insights they want, with in-depth call tracking that enables them to track ROI and cut overhead. Learn more.
Get started with Call Tracking
Create a painless solution for your customers to gain measurable call-tracking insights into the marketing channels that are driving the most customer interactions and ROI.
Leverage our extensive developer docs and expert technical support to get started faster and easier. We’ve got the building blocks you need!
The information provided in this glossary definition does not, and is not intended to, constitute legal advice, nor does it necessarily represent Bandwidth's products or business practices. This page is for general informational purposes only.
