TRUST SERVICES

Authenticated Branded Calling

Bandwidth facilitates branded calling by working with trusted third-party providers to help you boost call answer rate and engagement

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Your outbound calls aren’t getting through

Consumer trust in unknown numbers is at an all-time low. And for enterprise contact centers, that means missed connections, delayed service, and lost revenue. It’s not just about answer rates; it’s about what happens when customers stop picking up.

Let your customers know who’s calling

Bandwidth Identity Presentation
This enables enterprise contact centers to display their name, logo, and call reason on the customer’s mobile device before the call is answered. It’s powered by trusted third-party providers and works across AT&T, T-Mobile, and Verizon on supported devices so your brand reaches customers wherever they are.

Identity Authentication
Included with every Identity Presentation deployment is our Identity Authentication API. This pre-call API verifies each outbound call before it reaches the recipient’s device, ensuring your branded display only appears on authenticated calls making it significantly harder for bad actors to spoof it.

How it works

The power of Identity Presentation + Identity Authentication

Improve call answer rates

When customers see your name and why you’re calling, they pick up. Branded calling builds the trust that gets your outbound communications through.

Prevent brand spoofing

Every call is authenticated before it reaches the consumer’s device so your branded display only appears when it’s verified as yours.

Simplify brand management

Manage everything—number provisioning, display settings, authentication—directly in the Bandwidth App. No juggling separate analytics engine contracts.

Integrate cloud-native authentication

Eliminate the need for on-premises hardware upgrades or complex local configurations with pre-call authentication in the cloud.

How does it work?

Set up your brand display

Configure your name, logo, and call reason in the Bandwidth App. Provision the numbers you want to display branded calling on, all in one place.

Authenticate every call

The Identity Authentication API verifies each outbound call before it reaches the recipient’s device, using a network-level pre-call authentication process.

Reach customers on any carrier

Your authenticated brand display lands across AT&T, T-Mobile, and Verizon. One setup, universal coverage.

Identity Authentication API

Branded Calling Call Flow

Sending token: When an enterprise initiates an outbound call, Bandwidth automatically sends an API signal to the partnered analytics engine to request a unique security “token”. This token contains the exact call details and is generated with a short Time to Live (TTL).
Querying for token: The terminating Mobile Network Operator (MNO) queries its analytics engine for this token.
Authentication: If the token is found, the call is cryptographically verified as legitimate, allowing the branded display to pass through. If there is no token, the analytics engine recognizes it as suspicious activity, leaving the call label vacant or applying a spam or scam warning label.