Glossary > International Messaging

International Messaging

Published: July 27, 2018

International Messaging is available to customers who use Bandwidth’s communications APIs to send an international text message. This service is not enabled automatically, and must be turned on when a customer is contracted for international messaging rates.

How to send international messages

Over-the-top messaging

Any conversation about international messaging needs a mention of OTT apps like WhatsApp, which are commonly used for personal and business texting in non-North American countries.

Alphanumeric SMS

Alphanumeric SMS allows for 1-way texting between a business and an opted-in user. Instead of coming from a phone number, they’re sent from a string of letters representing a brand’s name. Alphanumeric SMS is available in most of Europe, the Asia Pacific region, and Latin America.

International brands are using alphanumeric messaging for general alerts, product news, promotional announcements, and other 1-way updates.

Global 2-way SMS

You might see this called Mobile Messaging or Global A2P 2-way in some settings. This method of two-way SMS uses a distinct, national number type.

The big benefit is getting that conversation with opted-in users. Global 2-way lets your customers provide better customer service, resolve questions and support issues faster, and create ongoing engagement more easily.

How Bandwidth is involved with international messaging

Bandwidth offers local and toll-free numbers for North America only, but can deliver messages worldwide, providing a global reach to over 1,000 international wireless operators.

What are the benefits of international messaging with Bandwidth?

Bandwidth’s International Messaging services allow customers to expand their customer outreach beyond North America. Through the use of our communications APIs, Bandwidth customers can utilize the same familiar platform to broaden their business’ SMS/MMS capabilities by accessing an international market.