Text Message Deliverability

It’s not as simple as hitting “send”

You'll be shocked to learn how many of your messages might be getting lost along the way. Take a peek behind the curtain to understand the complexities and give your SMS the best chance of being delivered.

Play Video Series


A five video series on SMS delivery

Growing carrier complexities and changing industry rules can result in more undelivered messages than ever before—and every message lost is a cost to your business. Watch the videos below to learn the ins and outs of message deliverability.

What happens after you click send?

A2P vs. P2P

Toll-free vs. Short Codes vs. Local A2P

The do’s and don’ts of business text messaging

Measuring SMS Delivery

Are your messages
at risk of getting lost
along the way?

Free Assessment

Wait... not all of my messages are getting delivered?! Why not?

How does a message get delivered?

Every message travels across an elaborate web of interconnected carrier networks encountering a number of checkpoints. Carriers like Bandwidth use these checkpoints to check for SPAM and protect consumers from unwanted text messages.

The criteria affecting delivery

There are a lot of criteria that determine whether or not your message will be delivered. Different carriers may evaluate your message differently, and the rules they use can be subject to change at any time. But, in general, they look at a common set of criteria when deciding whether or not to allow your messages on their network.

The Sender

  • Who is the sender?
  • What number are they using?
  • Have either been flagged for SPAM in the past?

How they are sending

  • What type of number are they sending from?
  • Is it a short code, toll-free, or a local number?
  • Are they sending person-to-person or high-volume, application-to-person (A2P) messages?

 

The volume of messages being sent

  • The volume of messages being sent
  • How many total messages are being sent?
  • How many messages are being sent per second?

Message Content

  • Does the message include links?
  • Are known link shortening services like bit.ly used?
  • Does it contain suspicious phrases or illicit content?

Toll-free, short codes, local numbers… oh my!

With so many numbering options available today, how do you know which one’s right for you?

How to know when, where, and why messaging failures happen

Status and error codes help you understand which messages didn’t reach their final destination, where they were stopped, and why. But not all error codes are created equal. Make sure you’re getting confirmation that your message actually made it to your recipient’s phone— not just the end carrier.

Learn even more about error codes

Are your messages at risk?
Request a delivery assessment

You’re just five minutes away from understanding how many messages may be getting stuck before they ever reach the inbox.