How Heymarket gets enterprises sending sooner

Heymarket is an omnichannel messaging platform built for enterprises that want real, responsive conversations via messaging and email. Retail, healthcare, and logistics brands use the platform to send compliant messages at scale. From appointment confirmations to customer service, Heymarket serves organizations that treat every exchange as part of the relationship.

CEO and Co-Founder Amit Kulkarni leads the company with one clear focus: get brands messaging their customers faster, and keep them compliant the whole way. Delivering on that required a messaging infrastructure partner that could handle the realities of enterprise deployment, like adding messaging to existing numbers without any tolerance for downtime. That partner is Bandwidth.

“For our customers, what we define as success is what is the shortest possible time to value for them to actually start using messaging in production with their customers.”

Amit Kulkarni, CEO and Co-Founder

The onboarding bottleneck that derails migrations

Most businesses assume getting started with text messaging means getting a new number. Enterprise brands don’t have that flexibility. Their toll-free and long code numbers are already baked into the brand identity through years of marketing materials and customer communications. Replacing them is not just inconvenient. It threatens the continuity of every customer relationship they’ve built.

“We’re really focused on customer engagement,” says Kulkarni. “A lot of brands are coming to Heymarket with an existing toll-free number. It’s already a published number on their website, on printed materials, and they want to be able to leverage that phone number with Heymarket.”

Others came in wanting to text-enable numbers tied to individual employees—but do it compliantly, through proper 10DLC registration. In both cases, the answer was the same: Heymarket needed to host existing numbers, not replace them.

AI that makes messaging smarter

In a familiar refrain, Kulkarni shares that the Heymarket team wants a really fast onboarding experience for their customers. So the Heymarket team built AI into every step of the process, without removing the personal oversight.  “We keep a human in the loop at every step of the process, so we have subject matter experts in the pre-sales process during onboarding and also during support. And they’re always available to answer questions, share best practices, and even flag potential issues before they occur.”  

“With the combination of both AI and humans in the loop, we were able to really help brands message and engage their customers at scale, but also in a compliant fashion.”

Amit Kulkarni, CEO and Co-Founder

Number hosting that doesn’t force a choice

Bandwidth’s decoupled number hosting lets Heymarket bring business phone numbers onto the platform without forcing a disruptive cutover. Brands keep the numbers their customers already know. The transition to compliant business messaging happens on a timeline that works for them.

“With Bandwidth, we’re able to host that number seamlessly for them to continue to use without any service disruption,” says Kulkarni.

At the scale Heymarket operates, coverage is the whole ballgame. “Being able to scale to, in our case, billions of messages, really required having full coverage of phone numbers that we could host,” Kulkarni explains. “And that’s where Bandwidth has been incredibly helpful. We’re able to text-enable any business phone number and do it very quickly. That really matters for larger brands because they want to be able to keep their existing phone numbers, move them over for more robust messaging with Heymarket, but be able to do that with minimal disruption in service. Bandwidth’s coverage of being able to host phone numbers for messaging has been critical for our business.”

That capability turns a conversation that might otherwise stall into a straightforward yes.

Taking 10DLC out of the black box with Registration Center 

10DLC registration can be an opaque part of business messaging. The process moves slowly, failure reasons aren’t always clear, and enterprise clients expect to know exactly where they stand. For Heymarket, a registration process customers couldn’t see was a problem customers couldn’t stop asking about.

Bandwidth’s Registration Center changed that. Heymarket can now see the status of every customer’s registration, filter by stage, and submit targeted support tickets for those who need help moving forward.

“Filters in Bandwidth’s registration page really help us narrow down the set of customers that are still in progress with their 10DLC registration,” says Kulkarni. “We can then submit a ticket to Bandwidth to get support for just those. It also helps us narrow down which 10DLC registrations to escalate to get some additional support.”

When something needs resolution, Heymarket gets a fast answer. “At any point along the way, whether it’s for a 10DLC or a toll-free registration, we’re actually able to submit tickets and get responses and resolution within 72 hours,” Kulkarni notes. “That’s critical for large brands because they do want to know ahead of time when they can plan a cutover.”

Bandwidth also previews registration changes before they go live, giving Heymarket’s team time to prepare. “Previewing its 10DLC registration was huge for our team,” says Kulkarni. “It helped us from a product development perspective, because we were able to update our compliance center to account for the changes, and it also helped our onboarding team as well.”

The result is a 94% acceptance rate for 10DLC registrations, improving 10% year over year. Heymarket’s Compliance Center, paired with subject matter experts at every stage, keeps brands on track from first registration to first message.

When it comes to keeping those messages flowing smoothly, “we stay close to partners like Bandwidth, who are always able to share best practices. We also keep up to date on industry best practices as well as regulatory requirements. And we’re constantly looking at data and the messages as well that our customers are sending and receiving to look for any learnings that we can fold back into the product, as well as our processes to help all of our brands.”

Speed to revenue, for the verticals with the most demand

Heymarket measures success by one metric above everything else: how quickly a brand can go from signing up to sending production messages. Every part of the platform is built around shortening that timeline in the right way.

Bandwidth supports that goal in concrete ways. For example, the API works the way the documentation says it does. “The documentation was very easy to understand and implement. What the documentation says it can do actually matches what the API does, which is great. The technical support, specifically the developer technical support, is fantastic. If we run into a stumbling block, we’re able to submit a ticket and get a response relatively quickly.”

“Our engineering team really liked what they saw with Bandwidth.” 

Amit Kulkarni, CEO and Co-Founder

That reliability keeps Heymarket’s engineers focused on building product rather than untangling infrastructure. It also lets the company compete for enterprise accounts in verticals with strict compliance requirements. Healthcare clients need HIPAA compliance and expect their providers to match. Large enterprise clients come in asking about SOC 2 Type 2 before the sales process is over. Heymarket can meet those requirements in part because the infrastructure holds up under scrutiny.

“I think enterprises today, compared to even years ago, security and compliance are really top of mind,” says Kulkarni. “When they’re evaluating tools like Heymarket, they are looking for functionality and how it can drive customer success. But they are also looking at platforms that they can trust with their most valuable data, which is their customer data.”

With Bandwidth handling number hosting, registration visibility, and compliant delivery at scale, Heymarket’s engineering team stays focused on what actually differentiates the platform: AI-driven engagement, quality scoring for agent responses, and the feedback loops that make the product smarter over time.

What comes next for Heymarket

Heymarket is weaving AI into every part of the customer journey, from the first website visit to ongoing messaging in production. Scheduling automation, compliance monitoring, and AI-assisted onboarding are all in motion, with human subject matter experts at each step.

Bandwidth is central to what’s next. “Bandwidth is a core messaging platform and a partner for us,” Kulkarni says. “As we continue to grow as a company, we’ll be using it for messaging, but also now RCS as well. And we are also looking at other capabilities that will give us more intelligence in the platform from Bandwidth, with an eye towards giving our customers the highest deliverability rate, as well as the highest reply rates to their messages.”