Application-to-Person (A2P)

Application-to-Person (A2P) generally refers to messaging services that enable traffic exchange between cloud communications services and individual end-users.


How Bandwidth is Involved with A2P

Bandwidth believes that our customers deserve fast and reliable text messaging in order to reach their customers. With Bandwidth’s Messaging API, texting has never been easier to integrate and manage using simple on-demand, cloud-based API platforms. As the demand has shifted from “hosted VoIP phone service” running on our PCs to a new generation of “virtual phone numbers for applications”, CRM systems now find it easier to create add-on services for voice and texting, just like a traditional VoIP system does.

Bandwidth’s SMS Messaging API allows our customers to add powerful SMS, MMS, toll-free and group messaging functionalities to an app in just a few minutes. From there, businesses are able to optimize, track, and enhance communication with their customers through the nearly endless possibilities that come with SMS integration.

What Are the Benefits of Using Bandwidth for A2P

Bandwidth offers an easy way for businesses to intergrate texting by providing a developer platform that provides exactly these cloud services to CRM providers while giving them access to a direct-to-carrier pricing model just like the largest VoIP companies.

By working with Bandwidth’s Communication APIs and mobile SDKs, businesses have been able to track every customer interaction. This enables businesses to capture more data for both reporting and predictive analysis. As a result, businesses now have a platform that enables them to track every customer interaction to optimize their business flow.

Bandwidth’s Messaging API also provide a strong way to protect user privacy-and retention rates. In an effort for businesses to allow customers to interact without sacrificing their privacy, Bandwidth can provide automatically generated private phone numbers. As a result, businesses can then provide personal phone numbers to their users, allowing them to engage while knowing their personal information is safe.


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Terms Related to A2P


Learn More About Bandwidth’s A2P Messaging

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