A few weeks ago we flew to Barcelona to speak at the Mobile Ecosystem Forum’s annual conference. And what we learned there reinforced what we’ve been seeing in our conversations with other industry leaders.
I spoke on Use Cases in Messaging: the Good, the Bad, and the Ugly, and you can watch the full replay!
In my informal break time conversations with other attendees one trend really stood out to me: messaging price is escalating around the globe, and it’s driving a need for alternatives.
The chatter around WhatsApp is increasing because senders are looking for a way to message globally with standardized pricing, and the reach of standard SMS. The adoption isn’t widespread yet, but we’re continuing to keep an eye on it!
RCS Business Messaging is another enhancement to SMS that continues to generate conversation. The adoption isn’t widespread yet, but we’re continuing to keep an eye on it!
As our State of Messaging report explains, there are pros and cons of all OTT channels.
Ready to set smarter messaging strategy?
Get the latest survey results, see our predictions for this year’s industry changes, and read high-impact case studies. They’re all in this year’s State of Messaging!
