How do businesses use SMS?
The ability to send promotional messages, coupons, and sales announcements directly to customers’ SMS inboxes, where they’re more likely to see your message and engage than email, is a boon for businesses looking to improve engagement and increase sales. It’s important to note that depending on the type of marketing materials you plan to send, there are specific opt-in requirements that you must adhere to to be in compliance with CTIA guidelines.
Whether sending a coupon code or a link to a digital coupon, SMS enables businesses to alert customers to sales and empowers them to take advantage of discounts offered via coupon without the need to remember to bring in anything other than the phones they already have with them.
Integrating SMS into a business’ customer support structure allows for more efficient use of customer support representatives, enabling them to handle multiple requests simultaneously while still allowing customers to escalate to a voice call when the issue requires more direct, real-time communications. For contact centers this can mean improved efficiency without the need to invest in additional operational costs.
Alerts, notifications, & reminders
The high open rate of SMS makes it ideal for time-sensitive alerts, notifications, and reminders that businesses need their customers to see. Alerts about dangerous weather, notifications about changes to travel, and reminders about appointments are all ways the government and businesses can stay in contact with individuals. And, through SMS Gateways and other automation tools, many of these messages can be automated, helping to reduce operational costs.
SMS enables businesses to verify the identity and login credentials of their customers, ensuring the security of their personal information. Two-factor authentication (2FA) can be used to verify users’ login information, or as a way to complete order verification, helping to eliminate compromised passwords by tying logins to a user’s mobile device.
2FA is a much more secure form of authentication than using passwords alone. 2FA via SMS is commonly used by banking institutions, e-commerce websites, and even government agencies to add a layer of protection to identity verification. Even greater security measures can be facilitated through authentication apps like Google Authenticator or Okta, but 2FA is the most common and widely accepted alternative to protecting and verifying users today.
Group messaging enables three or more participants to send and receive messages. Depending on your device and carrier, up to 30 participants can be added to a group message. Group messaging can enable businesses to communicate with multiple interested parties at one time when time is an issue, such as when buying a home or arranging childcare.
See all the ways you can use SMS for your business