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Customer Expectations are Changing: What You Need to Do to Incorporate SMS Into Your Business

Text messaging is the most used method of communication today, across all demographics. But why can’t we text a business as easily as we can call one? Join Bandwidth’s Director of Messaging Product Strategy, Brad Roldan as he shares why it’s time to pay attention to messaging, strategies for incorporating messaging as a channel in your existing customer experience, and why ditching your short code may be necessary to future-proof your messaging channel.

You’ll learn

  • 2018 foundational changes for messaging
  • What you need to do to get your business ready for SMS
  • How to drive customer adoption of your SMS channel
  • How to add texting to your omni-channel contact center strategy without disrupting daily operations

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