Customer Expectations are Changing: What You Need to Do to Incorporate SMS Into Your Business

Text messaging is the most used method of communication today, across all demographics. But why can’t we text a business as easily as we can call one? Join Bandwidth’s Director of Messaging Product Strategy, Brad Roldan as he shares why it’s time to pay attention to messaging, strategies for incorporating messaging as a channel in your existing customer experience, and why ditching your short code may be necessary to future-proof your messaging channel.