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Messaging
WEBINAR
RCS Business Messaging: Unlocking the Next Evolution in Mobile Engagement
RCS Business Messaging (RBM) is reaching a critical tipping point—and now’s the time to understand what it can do for you and the brands you serve. In this webinar, we’ll kick things off with a real-world demo to show what’s possible when you move beyond SMS and MMS. From there, we’ll dive into the core capabilities of RCS, explore the powerful insights it unlocks (like read receipts and click-through data), and provide a State of the Union on where RBM stands today. You’ll leave with a clear understanding of RBM’s value, how it reaches customers, and what’s coming next in this evolving space.
Editor’s note: As of September 2025, RCS Business Messaging (RBM), has been rebranded to RCS for Business.
You’ll Learn:
- How RBM really works for a recipient: Experience a live demo showing how brands are using RBM to engage customers with rich media, interactivity, and verified sender trust.
- How RCS goes beyond SMS/MMS: Learn how RBM delivers deeper engagement and insights—like read receipts and click-through rates—that traditional messaging can’t match.
- Where the Ecosystem is today: Get a grounded view of RBM adoption, pricing models, handset reach, and how fallback to SMS/MMS ensures message delivery.
SPEAKERS
David Ress
Senior Director, Messaging Strategy, Bandwidth
David is a 10 year veteran at Bandwidth where he has developed into a messaging subject matter expert having been architect, technical leader and now strategy leader for Bandwidth’s messaging products. As the latter, David has spent the past year building the blueprints and strategy for Bandwidth’s RCS Business Messaging product. David’s super power is the ability to take complex subjects and explain them in a way that’s just right for a given audience. He loves a technical challenge and thrives amidst the chaos of bringing new products to life.
Zach Kunkel
Director, Solution Marketing & GTM Strategy, Bandwidth
Zach lives and breathes Bandwidth’s go-to-market strategy by leading a team of product marketing experts whose mission is to help Enterprise leaders build exceptional communications to deliver the best customer & employee experiences possible. As someone who is embedded within Bandwidth’s global product & revenue teams, he has helped launch numerous products to help businesses of all shapes and sizes future proof, scale, and modernize their comms stack.
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