State of Messaging 2025

Kailey Gibbens

As a product marketing manager for Bandwidth Messaging, Kailey Gibbens is focused on what makes messaging such a powerful tool for Bandwidth’s customers, and often, what makes it so tricky for them to navigate. While working closely with sales and product, she focuses on understanding our customer’s pain points, messaging use cases & the changing dynamics of the messaging landscape to bring to market a messaging solution that solves the challenges our customers face today.

TJ Thinakaran

TJ is the Founder of CasselRoad, a technology advisory firm helping businesses navigate messaging, AI, and communications technology. With deep expertise in SaaS, CPaaS, and regulatory engagement, he advises companies on scaling messaging platforms and staying ahead of industry changes. TJ has led go-to-market strategies and operational transformations across enterprise communications and frequently shares insights on the evolving messaging landscape.

Read TJ’s latest insights on his blog: tjthinakaran.blog and sign up for his Substack to stay ahead of industry trends: tjthinakaran.substack.com.

David Ress

David is a 10 year veteran at Bandwidth where he has developed into a messaging subject matter expert having been architect, technical leader and now strategy leader for Bandwidth’s messaging products. As the latter, David has spent the past year building the blueprints and strategy for Bandwidth’s RCS Business Messaging product. David’s super power is the ability to take complex subjects and explain them in a way that’s just right for a given audience. He loves a technical challenge and thrives amidst the chaos of bringing new products to life.